Free Real Ringtones

Another dilemma faced by these original brands is when unauthorised dealers import tampered mobile sets in the form of refurbished handsets, which are also called software-pirated handsets.

This practice is possible because of the fact that there is no implementation of IPR laws in our country. Shahid Khan, marketing manager at Samsung told Daily Times that Chinese copies of different expensive international brands are available in the market at a very low price, even though these free real ringtones sets cannot compete with the original sets.

“But still the consumer are being fleeced by shopkeepers by assurances that the copied cell phone will offer the free real ringtones same quality and features like the original cell phone,” he said.

After the arrival of Warid and Telenor, an intense competition has been witnessed in the Pakistani cellular phone industry and its business has risen from 1.2 million in 2002 to 52 million in 2007.

Talking to Daily Times, marketing free real ringtones manager for Mobile Zone said: “Sales of Chinese branded mobile phones cannot affect the sales or damage the reputation of the original brand.”

At present, there are there are six mobile phone service companies working in Pakistan in which Mobilink is on the top position followed by Ufone; Warid; Telenor; Paktel and Instaphone. According to the Pakistan Telecommunication Authority, there were around 58,399,157 subscribers all free real ringtones over Pakistan by April 2007.

According to an estimate, there are more free real ringtones than 1,75,000 mobile phone shops across Pakistan generating employment for over 6,45,000 people. Mobile phone shops include high-end franchise showrooms to small kiosks in markets and shopping free real ringtones malls.